UNDP联合国开发计划署

通过与媒体合作，加强与政府就南南合作、“一带一路”倡议和可持续发展目标的沟通

媒体在可持续发展目标落实过程中的角色格外重要。它能帮助公众了解2030年议程，并让更多人参与其中。

联合国开发计划署一直与媒体紧密合作，让公众了解我们的工作及仍面临的挑战。我们与视觉中国和领英合作举办线上线下的媒体活动，与中央电视台、中国国际电视台、凤凰卫视和其他伙伴保持交流合作，向成千上万的人们分享成功经历和挑战。

这其中包括一个长久稳固的合作伙伴——人民日报。通过他们的媒体平台，有逾七千万中国公众了解到了联合国开发计划署和整个联合国系统，人数之多史无前例。联合国秘书长的专访在短短两天内获得了380万点击量。如此大的曝光度强力推进了开发署在全国范围内提高大众对可持续发展的意识。

Partneringwith the Media reaching out policy makers on South South Cooperation and BeltRoad Initiative and SDGs

SDG1, SDG 17

SDG Story

Itis a difficult challenge to ensure that citizens are aware of the workorganizations and individuals are doing around the world in support ofsustainable development. Even more difficult is motivating these same people toact on the Sustainable Development Goals (SDG) themselves. As such, the mediaplays an important role by raising awareness of the 2030 Agenda and involvingmore people in the process.

AtUNDP, we have been working with media outlets to raise awareness on our work,and on the challenges that remain. This includes wonderfully successfulcampaigns with Visual China and LinkedIn; with CCTV, CGTN, Phoenix and otherswe continuously engage to share with millions of people the success stories andchallenges.

Wewould like to highlight one media outlet in particular, which we have had along standing partnership, People’s Daily. Through their media platform, themessage of UNDP as well as UN as a whole has reached more Chinese people thanever, exceeding 700 million viewers. The UN Secretary-General’s exclusiveinterview reached 3.8 million Chinese people within the first 48 hours.Exposure on this scale is a tremendous help in UNDP’s mission to promote actionand awareness regarding sustainable development throughout the country.

以社区为基础的白头叶猴保护

SDG15, SDG 13

2014年，在全球环境基金小额赠款项目和关键生态系统合作基金的支持下，广西生物多样性研究和保护协会（简称“美境自然”）在广西壮族自治区渠楠屯开展保护濒危野生动物的项目。

渠楠拥有全球12％的白头叶猴。该物种是最稀有的灵长类动物之一，被世界自然保护联盟列入极度濒危名录。在美境自然与白头叶猴国家级自然保护区管理局的努力下，2014年当地政府批准渠楠为保护小区。

美境自然与当地合作进行经济、文化和生态调查，提供培训，加强社区自治能力，推广自然教育和生态农业发展。

这些努力让渠楠的旅游业蓬勃发展。2017年，该区旅游收入增加19万元，大部分用于支付接待家庭以及管理和公共事务开销。白头叶猴的数量也从2014年的85只增加到了2017年的130只。

Community-based conservationfor white-headed Langur

In 2014, with thesupport of the Global Environment Facility’s Small Grants Program and theCritical Ecosystem Protection Fund (CEPF), the Guangxi Biodiversity Researchand Conservation Association (BRC) worked to support sustainable development inQunan, Guangxi Autonomous Region. The goal was to protect endangered wildlifein the community.

Qunan has 12% ofthe world’s White-headed Langur, one of the rarest primates, and listed by IUCNas Critically Endangered.

Together with theAdministration of White-headed Langur National Nature Reserve, BRC pushed forregistration as a small protected area. In 2014, the local governmentrecognized Qunan as a community conserved area (CCA).

BRC has played animportant role in preserving Qunan’s environment. They work with the communityto conduct surveys on economy, culture and ecology. They have also providedtraining, enhanced the community’s self-governance, and promoted naturaleducation and eco-farming.

Due to theseefforts, Qunan received a boost in tourism. In 2017, the community received 600visitors and tourism revenue increased by 190,000RMB. Most of the income goesto host families and the remainder is invested in CCA management and communitypublic affairs. After designation as a CCA, the population of the white-headedlangur increased from 85 (2014) to 130 (2017).